Entrepreneurship

How Startups Can Leverage Social Commerce | Thehour.com

Read more at www.entrepreneur.com

Be it a D2C ecommerce brand or home-based startup, social media makes high-impact marketing campaigns possible on a shoestring budget. Social commerce is the implementation of social media to increase a business’s presence through recommendations, collaborations and networking. According to Statista , the social-commerce market is projected to reach $84.2 billion by 2024 in the U.S. alone. With a well-informed strategy, platforms like Facebook, Twitter, Instagram and Pinterest can be ideal for introducing and communicating your brand and organically amplifying visibility. Satisfying your target audience Consistently creating content and communicating its value proposition to your target audience is paramount. Strong marketing teams incorporate design thinking  into social commerce, leveraging a content strategy that aligns with those findings. The process begins with creating a blueprint for people, age groups and enthusiasts who would be interested in the brand’s offering. Related:  15 Mistakes Startups Make on Social Media User empathy We then move to user empathy, which involves finding out the user’s actual needs, usually through primary research and directly reaching out to prospective customers. The goal is to modify the brand’s offerings to target these pain points and fill in the gap that competitors…
Back to top button